top of page
박스

DMPs

A decision management platform that allows real-time data

product-img_DMPs.png

A decision management platform

that allows real-time data processing and profiling

  • A DevOps environment where the entire work cycle, from data acquisition to business logic and monitoring, can be developed and operated on a single platform.

  • A company-wide platform that can develop and operate services required in all areas, including marketing, mobile screening, and business event notification, in a standardized manner.

  • A sharing platform where people with different job responsibilities can share knowledge (decision assets).

It is a platform that can develop and operate the (decision) services needed within the digital ecosystem quickly, easily, and as a company-wide standard based on a comprehensive understanding of customers.

그림2ㅁ.png

Capable of real-time streaming processing & profiling

Decision Management Platform Streaming  DMPs

01

Integrate various data with different occurrence cycles in a no-coding method

  • Data sources can be accessed through widgets without separate development, making it easy to obtain data from various data sources.

  • ​Implement the entire data processing cycle on a single platform by leveraging data coming into the application from internal and external sources

02

Contextual profile creation and in-memory-based real-time data service

  • By analyzing customer information collected from various channels in real time, you can easily create and manage hyper-personalized customer profiles.

  • Operates in-memory to always maintain stateful customer information

03

Flexible expansion and easy connection to external solutions

  • ​Easy connection with various solutions, databases, AI models, and other external systems required to establish and execute strategies.

  • Can be reused by linking resources (solutions) that a company already possesses

04

Sharing of resources and information between business managers, data managers, and IT staff

  • Serves as a company-wide sharing/collaboration platform, including data workflow management for overall strategy establishment and execution, data recycling, ML model sharing, and performance monitoring → Improves development productivity and enables connection to various business fields

FICO, leader in AI-based decision-making platform

DMPs are chosen by leading companies around the world.

The Forrester Wave: AI Decisioning Platforms, Q2 2023, published by market research and analysis agency Forrester Research, selected FICO as a leader and cited integrated data management, various authoring tools, and decision-making intelligence technology as FICO's strengths.

FICO's decision management platform (DMP) enables complete integration of any type of data and helps generate powerful insights for decision making.

FICO's platform supports the development of the entire cycle from data acquisition to analysis, service development, execution and monitoring on a single platform, and is an enterprise decision-making platform that seamlessly connects each unit task for service development in the digital ecosystem. .

ㅇㅇ.png

Application Effects

Share data, insights, systems, and results all on a single platform.

As-Is

Each data, system, and organization separated into business units...

ㅇㄹㅇㄹ_edited.png
Silo effect > low efficiency, high cost
Development by application
Customer journey management by channel is not possible
Customer journey management by channel is not possible
Real-time customer service constraints

To-Be

Share data, insights, systems and results on a single platform

ㅁㄴ.png
Standard management and enterprise monitoring
Resources can be shared
From data acquisition to decision results
Implementation of a series of processes and an environment capable of feedback
Non-face-to-face contact, transactions, products, customer information seamless connection
Omni-channel customer profile creation possible
bottom of page